Live Competition
This Is a competition Where Real Artists Shine. Step into the spotlight at the ultimate LIVE PMU & SMP competition — no filters, no photo edits, just pure, unfiltered talent. Unlike the traditional online contests, this is your chance to showcase your skillset in real time, under the eyes of a panel of renowned industry judges. It's raw, it's honest, and it's all about the art. If you're going to enter one competition this year, make it the one that truly celebrates authentic artistry.
Get ready for a unique international PMU event
Hairstroke Judging Criteria:
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Shape – Assessment of the thickness, length and proportions of the eyebrow arch based on the model’s facial anatomy.
- Hair Realism – The harmony of the technique used in combining with the model’s existing hairs and the correct arrangement of the light-dark areas of the eyebrows are assessed.
- Hairstroke – Evaluation of the cleanliness, precision and elegance of the hairs traced.
- Symmetry – Evaluation of the participant’s ability to correct the asymmetry of the eyebrow arch, respecting the anatomical characteristics of the model.
- Depth of Action – The presence of swellings, oedemas, pigment spots and overlapping hairs is assessed; the lower the presence of these signs, the higher the score.
- Difficulty of Treatment – Assessment of the state of the model’s skin and the difficulty of treating her skin type and the presence of natural hair pre-treatment.
- Chosen Colour – Correct choice of colour according to the model’s phototype.
- Chosen Technique – Overall assessment of the conformity of the technique and style used by the operator.
- Hygiene – Evaluate the preparation of the operator’s station in compliance with hygiene rules, the cleanliness of the station during the execution of the treatment and the misalignment of the treatment in compliance with hygiene rules.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our Hairstroke Judges
Monica Ivani
Hairstroke Judge
Monica Ivani is an International Leading Permanent Makeup Trainer and a Global Conference Speaker. Her unique super fine feathered Hair Stroke technique with a digital device has earned her a worldwide recognition. She is the founder/owner of MyBrows Permanent Makeup Academy in Dublin, Ireland and has hundreds of students and thousands of happy clients all over the world.
Glencora Reeve-Duell
Hairstroke Judge
Coming from a non-beauty background, but with a degree as a Diagnostic Radiographer, Glencora has successfully built up an extensive client base purely focusing on brows over the last 8 years. Winning 1st place for Hair strokes at Browista UK 2024 and then competing at the Worldwide Eyebrow Festival in Rotterdam, the passion for her work shines through with every set of brows she creates.
Paula McDonald
Hairstroke Judge
Paula is a highly experienced PMU artist and trainer. Winning many awards for her PMU and as the most supportive PMU artist, she is always willing to help and better our industry. This is a testament to her valued reputation amongst her PMU peers. Paula has been a trainer and traditional pencil artist for decades and brings many of these developed skills to her PMU work.
Paige Lloyd
Hairstroke Judge
Being one of 3 generations of cosmetic professionals Paige’s career path was formed at the age of 9 sitting in the reception of her family's clinic. Since then she’s known the PMU industry through all of its peaks and troughs in the last 15 years and has spent the last 6 years sharing her knowledge with other artists. Paige prides herself on an authentic approach to creating a safe space for artists to flourish, supporting & building confidence in her students.
Get ready for a unique international PMU event
Powder Brow Judging Criteria
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Shape –Assessment of the thickness, length and proportions of the eyebrow arch based on the model’s facial anatomy.
- Chosen Colour – Correct choice of colour according to the model’s phototype.
- Symmetry – Evaluation of the participant’s ability to correct the asymmetry of the eyebrow arch, respecting the anatomical characteristics of the model.
- Depth of Action – The presence of swellings, oedemas, pigment spots and overlapping hairs is assessed; the lower the presence of these signs, the higher the score.
- Harmony – Evaluate the overall softness and harmony of the treatment in correlation with the model’s facial anatomy.
- Shade Graduality – The gradual transition from a higher to a lower intensity of the shade is evaluated.
- Hygiene – Evaluate the preparation of the operator’s station in compliance with hygiene rules, the cleanliness of the station during the execution of the treatment and the misalignment of the treatment in compliance with hygiene rules.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our Powder Brow Judges
Becci Gibbons
Powder Brow Judge
As a proud sponsored artist for Killer Beauty and an expert panellist for the incredible PMU Circle, I’ve made it my mission to share knowledge, set standards, and inspire excellence within the industry. Alongside creating beautiful brows, I teach both beginners and advanced techniques, helping artists Refine their skills and deliver exceptional results.
Paulina Mucha
Powder Brow Judge
Paulina Mucha, the founder of the P.MU Academy, conducts accredited training in two countries, Great Britain and Poland. In my technique, I emphasise naturalness and a light finish of the top of the eyebrows, silky brows comes from the lightness of technique and the softness of the effect that will ensure Natural Results.
Lara Malini
Powder Brow Judge
With years of experience as a cosmetic tattoo artist, I’ve developed a deep-rooted passion for understanding not just the art—but the science—behind every stroke, pigment, and healed result. I’m VTCT Level 4 trained and fully qualified to teach, and I specialise in bridging the gap between creativity and clinical precision in permanent makeup.
Get ready for a unique international PMU event
Microblading Judging Criteria
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Shape – Assessment of the thickness, length, and proportions of the eyebrow arch based on the anatomy of the model’s face.
- Hair Realism – The harmony of the technique used in combining with the model’s existing hairs and the correct arrangement of the light-dark areas of the eyebrows are assessed.
- Hairstroke – Evaluation of the cleanliness, precision and elegance of the hairs traced.
- Symmetry – Evaluation of the participant’s ability to correct the asymmetry of the eyebrow arch, respecting the anatomical characteristics of the model.
- Depth of Action – The presence of swellings, oedemas, pigment spots and overlapping hairs is assessed; the lower the presence of these signs, the higher the score.
- Difficulty of Treatment – Assessment of the state of the model’s skin and the difficulty of treating her skin type and the presence of natural hair pre-treatment.
- Chosen Colour – Correct choice of colour according to the model’s phototype.
- Chosen Technique – Overall assessment of the conformity of the technique and style used by the operator.
- Hygiene – Evaluate the preparation of the operator workstation in compliance with hygiene regulations, the cleanliness of the workstation during the execution of the treatment, and the misalignment of the treatment in compliance with hygiene regulations.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our Microblading Judges
Shauna Mckeever
Microblading Judge
Shauna is a multi-award-winning PMU artist and one of Ireland’s most respected PMU brow specialists, educators, and judges. With a unique 20-year background as a Pharmacist and nearly a decade in the PMU industry, she combines scientific precision with artistic talent to create natural, confidence-boosting results, perfectly blending her love of art and science.
Get ready for a unique international PMU event
Eyeliner Judging Criteria
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Shape – The operator’s ability to choose the correct width and length of eyeliner will be assessed, as well as how well the size of the shaded eyeliner matches the anatomical structure of the model’s eye and face.
- Symmetry – Evaluation of the participant’s ability to create proper symmetry while respecting the anatomical features of the model.
- Depth of Action – The presence of swellings, oedemas, pigment spots; the lower the presence of these signs, the higher the score.
- Harmony – Overall softness and harmony of the treatment are assessed in correlation with the model’s facial anatomy.
- Shade Graduality – The gradual transition from a higher to a lower intensity of the shade is evaluated.
- Hygiene – Evaluate the preparation of the operator workstation in compliance with hygiene regulations, the cleanliness of the workstation during the execution of the treatment, and the misalignment of the treatment in compliance with hygiene regulations.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our Eyeliner Judges
Lucy White
Microblading Judge
Lucy trained in permanent make-up in 2014 coming from a non-beauty background and quickly established a thriving PMU business which has seen her booked up for months in advance for the last 10 years consistently. Lucy’s hard work and passion for all things PMU over the last decade have resulted in her receiving awards for her eyeliner techniques and regularly being sought out to mentor and train other artists.
Courtney Stevens
Eyeliner Judge
Courtney is one of the most respected Eyeliner artists in the U.K and her work is Iconic in this industry. Courtney is an innovator and has worked hard to develop her own ideas and techniques including her very own trademarked VelvetLiner™️ which is a style of eyeliner that is recognised WORLDWIDE.
Claire Raymond
Eyeliner Judge
Claire rapidly became one of the most sought-after PMU Artists within the Southwest, as soon as she became part of the PMU industry back in 2016. Her drive to achieve perfect results every single time, as well as her constant thirst for knowledge, has led her to train with many of the world's best Permanent Makeup Artists. Claire prides herself in continuously updating her skill set to adapt to our ever-evolving industry.
Get ready for a unique international PMU event
Lip Judging Criteria
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Shape – General evaluation of the shape with particular attention to the contour, as precise and neat as possible.
- Chosen Colour – Correct choice of colour according to the skin tone treated.
- Symmetry – Evaluation of the participant’s ability to correct asymmetry, respecting the anatomical characteristics of the model.
- Depth of Action – The presence of swellings, oedemas, pigment spots and lip contour leakage is assessed; the lower the presence of these signs, the higher the score.
- Contour – The uniformity of the contour is assessed, the intensity of the perimeter line must be equally saturated at each point.
- Colour Uniformity – The saturation of the treatment is assessed on the entire mucosa, which must be homogenous and free of discolouration.
- Difficulty of Treatment – The initial situation of the model, the skin on which the operator will perform the treatment and the complexity of the technique used will be assessed.
- Hygiene – Evaluate the preparation of the operator workstation in compliance with hygiene regulations, the cleanliness of the workstation during the execution of the treatment, and the misalignment of the treatment in compliance with hygiene regulations.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our Lip Judges
Zoe Hughes
Lip Judge
In 2015, after working under world-renowned tattoo artists for 4 years, Zoë decided to specialise in Cosmetic & Medical Tattooing and became one of the first artists in the UK to offer these services exclusively from a Traditional Tattoo Studio. Her passion was to bring the two worlds together! Determined not to rest on her laurels, she continued to push herself and as a result, her reputation within the industry grew fast.
Cheryl Booth
Lip Judge
Cheryl has been a leading expert in the PMU and laser industry for over a decade, with an impressive 26+ years in the skin and beauty field. For over five years, she ran a highly successful PMU training academy before shifting her focus to her true passion lip blush tattooing, and her globally renowned laser Permanent makeup removal company, Undo Pmu®️
Ramona Krusinskiene
Lip Judge
I specialise in permanent makeup and skincare, and one of my main areas of expertise is LIP BLUSH – I just love creating beautifully defined lips that look natural. Therefore, I have created my signature Goddess Lips technique. It’s all about blending warm and cool tones to give lips a natural yet beautifully defined 3D look. My clients love it, and it’s been a game-changer for my business.
Get ready for a unique international PMU event
SMP Judging Criteria
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Proper Dot Correlation between dot size and distribution.
- Hairline Shape – the more natural and NOT sharp the attachment, the higher the score.
- Dots Distance – Dots too close together or too far apart.
- Depth of Action – Dots inserted too deeply.
- Dot Size – The more natural the size, the higher the score.
- Chiaroscuro Effect – Chiaroscuro effect for shaved effect.
- Hygiene – Evaluate the preparation of the operator workstation in compliance with hygiene regulations, the cleanliness of the workstation during the execution of the treatment, and the misalignment of the treatment in compliance with hygiene regulations.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our SMP Judges
Paul Clark
SMP Judge
Fusing his artistic expertise with a dedication to realism, Paul revolutionized outdated and inauthentic SMP processes and techniques. This transformation has reverberated globally, with people worldwide adopting his contemporary SMP methods. Esteemed SMP artists in the industry recognise Paul as the INNOVATOR OF MODERN-DAY SMP.
Get ready for a unique international PMU event
Areola (Latex) Judging Criteria
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Realism of Treatment – The presence of granules folds and shadows that make the treatment more realistic.
- Correct Colour – Choosing the correct colours for treatment.
- Correct Areola Size – Fair and realistic areola size.
- Correct Areola & Nipple Size – Right size and proportion between areola and nipple.
- Depth of Action – Excessively heavy hand and trauma on latex.
- Areola Border -Without clear contours.
- Hygiene – Evaluate the preparation of the operator workstation in compliance with hygiene regulations, the cleanliness of the workstation during the execution of the treatment, and the misalignment of the treatment in compliance with hygiene regulations.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our Areola Judges
Kally Moorhouse
Areola Judge
Kally Moorhouse is a highly respected figure in the Permanent Makeup industry around the globe. With over 15 years of experience in the field, Kally has been a trailblazer since she first entered the industry in 2006. She is widely known as a World Award-winning Artist in Areola Tattooing and Hairstrokes, setting a high standard for excellence in her craft.
Vicky Martin
Areola Judge
My VMM® 3d fine art nipple tattooing and camouflage method is equally about the artwork and the mindset because I feel the inside is just as important as the outside. I want everyone that uses the VMM® skills, to be in the best possible state of mind so that we can give Cancer survivors an amazing experience and help them face the next part of their journey with confidence and dignity.
Vikki Clark
Areola Judge
Vikki's commitment to excellence extends beyond her practice; she has taught hundreds of students, earning a reputation for her supportive aftercare and mentoring. Five years ago, she ventured into medical tattooing, becoming a key figure in Areola tattooing and is one-half of the UK’s leading Areola Training Academy (TATA), which conducts training sessions throughout the UK, Ireland, and America.
Gemma Bowers
Areola Judge
Gemma’s accomplishments include multiple awards in areola tattooing, a testament to her skill and dedication to her craft. Beyond her artistry, she finds immense joy in sharing her knowledge through training, inspiring the next generation of professionals in this life-changing field. For Gemma, medical tattooing is more than a career—it’s a calling she couldn’t imagine doing anything else.
Get ready for a unique international PMU event
FineLine Judging Criteria
Each competitor will be evaluated using a strict, unbaised scoring system based on the following:
- Uniformity Of The Tract – Precise lines, uniform in intensity and thickness.
- Tract Cleaning – Cleaner lines guarantee a higher score.
- Depth of Action – The presence of swellings, oedemas, pigment spots is assessed; the lower the presence of these signs, the higher the score.
- Artistic Score – Artistic talent expressed in the work.
- Design Complexity – The more difficult a design is considered, the higher the score.
- Hygiene – Evaluate the preparation of the operator workstation in compliance with hygiene regulations, the cleanliness of the workstation during the execution of the treatment, and the misalignment of the treatment in compliance with hygiene regulations.
Our judges ensure fairness, consistency, and transparency across all categories and competitor levels.
Meet Our FineLine Judges
FAQ
For any further enquiries, please email us on info@queensnight.co.uk
The event will be held at DoubleTree by Hilton Hotel Coventry – Paradise Way, Walsgrave Triangle, CV2 2ST on 5th & 6th September 2025.
The Live compeition will be held on Saturday 6th.
You must be 18 years old and a certified and experienced permanent makeup artist to apply. Proof of certification or qualifications will be required.
Yes! You are welcome to bring friends, family, or a client of your own to use as your model.
Your model will not need a ticket, however if they would like to stay for the evening or entire weekend, they will need to purchase the relevant ticket.
The competition includes the following categories for both 0-3 years and 3years+
- Hairstrokes
- Powder Brows
- Microblading
- Eyeliner
- Lips
- SMP
- Areola (Latex)
- Medical (Judge Nomination)
- Fine Line
Yes. The entry fee is £149 to compete live. If you are attending the rest of the conference or the Gala Dinner & Awards you will need to purchase an additional ticket.
Fill out the online application form and submit. We will then be in touch for the below information:
- Your portfolio (before/after photos) and videos of your work.
- Proof of certification or qualifications.
- Headshot & BIO.
- Social Handles.
All submissions must be received by 5th August 2025. No late entries will be accepted.
You are required to bring:
- Your own PMU machine and pigments.
- Disposable tools and hygiene supplies.
- Model (Unless you have made arrangements with us prior)
- Anything you couldn’t tattoo without – bring it!
Beds, trolleys and lights will be supplied.
No, each artist must bring their own model, however if you need help sourcing a model please contact us.
Note: Models must sign a consent form before the procedure.
Judging is live based on the above criteria.
Winners will receive trophies, PMU products, certificates, media features and potential collaboration or vendor opportunities at future events.
All artists must follow strict hygien protocols, use disposable materials, and follow PMU regulations. Non-compliance may lead to disqualification.
Yes. Each artist will be given a set time for setup, procedure, and cleanup. Time management will be a judging factor.
No, as this competition is being judged live.
Yes! All participants will receive a judges scorecard with notes to help you grow in your PMU journey.
Get ready to experience the ultimate PMU extravaganza!
Secure your spot now and be a part of the most unforgettable PMU event of the 2025.
At The Queen’s Night, we are committed to providing an inspiring and supportive atmosphere for all participants, encouraging growth and innovation within the industry.